FOMINA OLGA

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"FAST" FASHION
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"Fast" fashion

 

 The term "fast fashion" has appeared rather recently, but it has already taken  a place in the fashion industry densely . In the rhythm of our today's life  faults and delay are not allowed, intertwining with the economic crisis and political instability we look for  a support in the fashion. It is not a secret that in the world history, the fashion has always reached the  pick during the strongest wars and the cataclysms, it  is like a powerful symbol of changes. It is possible to treat fashion in different ways, someone doesn't catch sight of  it and avoids it , someone is afraid of it, and someone follows it  blindly. Trends change fast in the last decades,  debut  of new and new names in the fashion world, a huge amount of democratic brands offering "fast fashion" at low cost and hunting for novelties which will be in a trend  tomorrow, all it says that it becomes intolerable boringly to us and we become more difficult to be surprised and carried away. Now almost everyone, having registered on instagram or on lookbook.nu, or on any other site, having good taste, may become a real fashionable guru and have a huge number of followers.  The world is ruled by things.  Shops are overflowed with extremely fashionable inexpensive and low-quality goods, the fashion depreciates and it doesn't become a high game, and than - that readily available.  And this availability, as a rule, bothers quickly.  They say that Haute Couture dies, but I  think that there are some preconditions to its renaissance - after all it can't die because it contains the meaning  what the beauty and an esthetics is, that, in what the heart and soul and that it is possible to touch and feel heat of hands of the Master.  I describe only my emotions here, as the person working in the fashion and loving it. I think that the near fashion future for the man-made design things emphasizing identity and character of their owner.   

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